Consistent website optimization helps a website be found not only by the search engine’s bots, but it also gives to the website owner an upper hand against his/her competitors when a real user is searching for the product or service that is being offered in the website.
However, beyond the escalating battle for the first positions of the search results, it is very important to understand that is not enough to get a good position, it is also important to communicate eloquently with the reader and catching his/her interest and being able to influence him/her to proceed to the goal.
Most of the websites that offer products and/or services are not built only to receive traffic but are more focussed on sales. So once a user is visiting the website, you want him/her to reach your goal.
Goals can be a purchase of a product like our dear clients of www.afrotique.ca which sales more than satin bonnets; Goals can also mean pre-paid reservations like our successful client www.transpeninsula.com; Another type of goal could be calls received for specific quotations like our client receives at www.adrarquitectura.com.mx.
So, your website optimization service should include that frequent voice or personal communication with the website owner to make the necessary modifications to the website to more effectively increase the number of users reaching the expected goals